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Television viewers of this year’s Super Bowl on Feb. 5 may notice something unusual amid the usual onslaught of macho-themed commercials for beer, snack chips and pickup trucks.

In a 60-second ad scheduled to run shortly before kickoff, the actor John Malkovich appears as a fashion designer named John Malkovich who discovers that the web domain JohnMalkovich.com is controlled by another John Malkovich — this one a fisherman behind the “ULTIMATE Fishing Site!!”

“How is it that JohnMalkovich.com is taken?” Mr. Malkovich (the actor) asks, sitting before a computer in what appears to be a Paris atelier.

His elegant French assistant stops draping a dress form to answer: “Somebody already snatched it.”

Box-Toppers

Tracking who most helps their teams win the most games, based on box score stats. A method to measure & compare baseball's top players.

Box-Toppers tracks who most helps their team win the most games. Using standard box score statistics, Box-Toppers uses a simple formula to determine a Player of the Game for each Major League Baseball game played. That player is the person who contributed most to his team’s win. Players earn Box-Toppers points for being named Player of the Game and can earn bonus points for being Player of the Day or top player or batter in their league for the day.